What it is
In the EU, Roam Like at Home means that during temporary travel across the 27 EU countries, plus Iceland, Liechtenstein and Norway, a customer usually pays for calls, SMS and mobile data as they do at home. The system includes fair-use rules, so it is meant for travel rather than permanent use of a SIM card abroad.
Why it became important for Serbia
On February 25, 2026, the European Commission proposed opening negotiations with Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia on joining the EU Roam Like at Home area. On June 25, 2026, Serbia's government said it had formed a negotiating team for talks with the European Commission and for aligning Serbian roaming rules with EU law.
Current status
As of July 3, 2026, this is a negotiation process, not a discount already available to subscribers. The European Commission describes the condition this way: agreements with each partner must be finalised, and each partner must fully align with EU roaming rules. The Serbian government notice says Serbia is preparing for talks, but it does not give a start date for the new regime.
What changes if an agreement takes effect
If an agreement is concluded and the rules begin to apply, residents and businesses from Serbia should be able to use mobile services more cheaply when travelling in EU countries. The same principle should work in the other direction: EU travellers would get comparable conditions when visiting Serbia and other Western Balkan partners that enter the regime.
Why it matters
This is not only about tourist costs. Roaming is tied to Serbia's integration into the EU single digital market: electronic-communications rules, user protection, tariff transparency and how operators work across borders. That is why the negotiating-team news should not be read as an immediate price cut, but it can be read as a step toward more practical EU alignment.
Next open question
The main question is when Serbia and the European Commission move from a negotiating team to an agreement text, implementation dates and concrete rules for operators. Until those details are published, readers should separate the decision to open talks from an actual right to use roaming at domestic rates.